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The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States.
Nguyen Hue Minh
Liu Sy Hai
Nguyen Anh Phi
Le Bui Thao Duyen
Le Thi Quynh Giang
Published in:
Pac. Asia J. Assoc. Inf. Syst. (2024)
Keyphrases
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cognitive states
purchase intention
online stores
online shopping
video frames
cognitive processes
human subjects
virtual communities
brain images
brain activity
video sequences
online communities
computer vision
mental states
human brain
product quality
video data
decision making