The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework.
Paulo RitaLuis Filipe LagesCarmen LagesPublished in: ICWI (2003)
Keyphrases
- conceptual framework
- marketing strategies
- direct marketing
- customer relationship management
- theoretical framework
- database marketing
- life cycle
- support systems
- market segments
- customer satisfaction
- competitive advantage
- agent negotiation
- decision makers
- machine learning
- database
- data mining applications
- multi agent systems