Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores.
Samar AltarteerVassilis CharissisPublished in: IEEE Access (2019)
Keyphrases
- virtual reality
- online stores
- technology acceptance model
- structural equation modeling
- perceived usefulness
- empirically tested
- virtual environment
- user satisfaction
- cross sectional
- structural model
- three dimensional
- virtual world
- computer graphics
- survey data
- theoretical framework
- virtual humans
- partial least squares
- factors that affect
- interactive virtual
- factors affecting
- virtual reality technology
- website
- information systems
- virtual reality environments
- probabilistic model
- image processing