Co-Op Advertising with Two Competing Retailers: A Feedback Stackelberg-Nash Game.
Gönül Selin SavaskanSuresh P. SethiPublished in: ICORES (2020)
Keyphrases
- game theory
- nash equilibrium
- nash equilibria
- game theoretic
- cooperative
- multi agent systems
- mechanism design
- stackelberg game
- resource allocation
- supply chain
- evolutionary game theory
- mixed strategy
- stochastic games
- online advertising
- imperfect information
- solution concepts
- pareto optimal
- equilibrium strategies
- markov decision processes
- user feedback
- relevance feedback
- internet advertising
- probability distribution