How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value.
Mary J. CulnanPatrick J. McHughJesus I. ZubillagaPublished in: MIS Q. Executive (2010)
Keyphrases
- social media
- consumer products
- competitive advantage
- social media platforms
- online marketing
- social networks
- social media data
- social networking
- user generated content
- competitive environment
- process oriented
- online social media
- online social networks
- social networking sites
- social web
- empirical evidence
- information diffusion
- social context
- reputation management
- twitter users
- social media content
- emerging topics
- knowledge management
- online communities
- market share
- online social
- social media sites
- public opinion
- emerging technologies