General Motors Optimizes Vehicle Content for Customer Value and Profitability.

Peiling Wu-Smith Philip T. Keenan Jonathan H. Owen Andrew Norton Kelly Kamm Kathryn M. Schumacher Peter A. Fenyes Don Kiggins Philip W. Konkel William Rosen Kurt Schmitter Sharon Sheremet Laura Yochim

Published in: INFORMS J. Appl. Anal. (2023)

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