Editors' reflections and introduction to the special section on 'information technology meets marketing: Value-creation along the customer journey'.
Sanjit Kumar RoyRichard L. GrunerEleonora PantanoPublished in: Int. J. Inf. Manag. (2021)
Keyphrases
- information technology
- customer relationship management
- customer behavior
- banking industry
- marketing strategies
- consumer behavior
- direct marketing
- potential customers
- business managers
- customer service
- database marketing
- purchase behavior
- customer base
- customer data
- special issue
- customer support
- customer segmentation
- data mining applications
- information systems
- data mining
- website
- marketing campaigns
- business strategy
- customer satisfaction
- researchers and practitioners
- customer loyalty
- market competition
- transactional data
- creation process
- data mining technology
- electronic commerce
- purchasing behavior
- return on investment
- high tech
- knowledge management
- customer retention
- decision making
- behavior patterns
- call center
- government agencies
- risk management
- tips and tricks
- data mining methods