A Cognitive Dissonance Perspective of Customers' Online Trust in Multi-Channel Retailers.

Huei Huang Kuan Gee-Woo Bock Jumin Lee

Published in: ECIS (2007)

Keyphrases

multi channel
online retailers
anti aliasing
single channel
internet shopping
supply chain
virtual communities
channel assignment
online stores
optimal pricing
website design
customer satisfaction
information processing
data broadcast
business partners
image processing
marketing strategies
multiscale