Advertising Effectiveness on Social Network Sites: An Investigation of Tie Strength, Endorser Expertise and Product Type on Consumer Purchase Intention.
Chen WenBernard C. Y. TanKlarissa Ting-Ting ChangPublished in: ICIS (2009)
Keyphrases
- electronic word of mouth
- social network sites
- purchase intention
- social networks
- online shopping
- personal information
- consumer behavior
- online stores
- social media
- product quality
- knowledge sharing
- online reviews
- user generated content
- privacy concerns
- service providers
- service quality
- online social networks
- user interface
- information technology