Examining Technology Use Factors of Privacy-Enhancing Technologies: The Role of Perceived Anonymity and Trust.
David HarborthSebastian PapePublished in: AMCIS (2018)
Keyphrases
- privacy enhancing
- technology adoption
- user acceptance
- st century
- computing technologies
- web technologies
- emerging technologies
- key technologies
- technology acceptance
- perceived usefulness
- factors that influence
- theoretical and practical implications
- personal information
- structural equation modeling
- digital technologies
- factors affecting
- digital media
- internet technology
- web intelligence
- information society
- individual level
- future trends
- communication technologies
- information systems
- technology acceptance model
- perceived risk
- factors that affect
- factors influencing
- data mining technology
- trust model
- future development
- survey data
- enabling technologies
- adoption decisions
- transaction cost economics