Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory.
Chao-Min ChiuHua-Yang LinSzu-Yuan SunMeng-Hsiang HsuPublished in: Behav. Inf. Technol. (2009)
Keyphrases
- online shopping
- theory of planned behavior
- customer satisfaction
- service quality
- technology acceptance model
- consumer behavior
- theoretical framework
- online retailers
- customer preferences
- individual differences
- user satisfaction
- empirically tested
- real time
- personal information
- perceived usefulness
- online shoppers
- electronic commerce
- information systems