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ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022.

Daniel Ladeira de AraújoJorge Esparteiro GarciaManuel José Serra da FonsecaJosé Gabriel Andrade
Published in: WorldCIST (4) (2023)
Keyphrases
  • decision trees
  • quantitative analysis
  • evolutionary algorithm
  • real time
  • machine learning
  • genetic algorithm
  • similarity measure
  • social media
  • case based reasoning
  • statistical analysis