The Moderating effects of Contextual Factors on a Buyer's Trust in E-Commerce Platforms and Sellers.
Xiayu ChenQian HuangRobert M. DavisonZhongsheng HuaPublished in: PACIS (2014)
Keyphrases
- electronic commerce
- contextual factors
- electronic marketplaces
- internet auctions
- seller agents
- contextual information
- user behavior
- reputation mechanisms
- electronic markets
- online marketplaces
- context dependent
- online auctions
- background information
- auction mechanisms
- information seeking
- reputation systems
- business models
- transaction costs
- software agents
- database
- perceived risk
- information retrieval
- mechanism design
- group members
- personality traits