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Factors propelling the adoption of internet banking: the role of e-customer service, website design, brand image and customer satisfaction.

Samar RahiMazuri Abd. GhaniAbdul Hafaz Ngah
Published in: Int. J. Bus. Inf. Syst. (2020)
Keyphrases
  • customer satisfaction
  • internet banking
  • customer service
  • website design
  • marketing strategies
  • service quality
  • website
  • user satisfaction
  • customer support
  • factors that affect
  • social capital