Trust in consumer-to-consumer electronic commerce.
Kiku JonesLori N. K. LeonardPublished in: Inf. Manag. (2008)
Keyphrases
- electronic commerce
- electronic marketplaces
- electronic transactions
- online banking
- business transactions
- mobile commerce
- small and medium sized enterprises
- business models
- service quality
- brokerage services
- tourism industry
- negotiation protocol
- reputation systems
- agent mediated
- agent technology
- trust model
- online auctions