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An empirical study of consumer switching behaviour towards mobile shopping: a Push-Pull-Mooring model.
Jung-Yu Lai
Sutapa Debbarma
Khire Rushikesh Ulhas
Published in:
Int. J. Mob. Commun. (2012)
Keyphrases
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mobile devices
computational model
neural network
decision making
prior knowledge
probabilistic model
formal model
information systems
high level
em algorithm
electronic commerce
experimental data
online shopping