I-Advert: Precision Marketing by Leveraging Gender and Age Identification for Automated Digital Advertising in Shopping Malls.
Kavin SewminaRajitha NavarathnaAnutthara SenanayakePublished in: ICIIS (2023)
Keyphrases
- shopping malls
- consumer behavior
- mobile advertising
- internet advertising
- shopping mall
- online advertising
- age related
- data mining
- demographic variables
- males and females
- online marketing
- age groups
- male and female
- internet marketing
- marketing campaigns
- search engine
- website
- viral marketing
- advertising campaigns
- customer relationship management
- user behavior