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I-Advert: Precision Marketing by Leveraging Gender and Age Identification for Automated Digital Advertising in Shopping Malls.
Kavin Sewmina
Rajitha Navarathna
Anutthara Senanayake
Published in:
ICIIS (2023)
Keyphrases
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shopping malls
consumer behavior
mobile advertising
internet advertising
shopping mall
online advertising
age related
data mining
demographic variables
males and females
online marketing
age groups
male and female
internet marketing
marketing campaigns
search engine
website
viral marketing
advertising campaigns
customer relationship management
user behavior