Portfolio Allocation for Sellers in Online Advertising.
Ragavendran GopalakrishnanEric BaxKrishna Prasad ChitrapuraSachin GargPublished in: CoRR (2015)
Keyphrases
- online advertising
- transaction costs
- user behavior
- auction mechanisms
- advertising campaigns
- display advertising
- portfolio management
- long tail
- decision making
- behavioral targeting
- user experience
- online auctions
- electronic commerce
- sponsored search
- portfolio selection
- search costs
- resource allocation
- internet advertising
- electronic marketplaces
- stock exchange
- portfolio optimization
- mechanism design