Customer segmentation using various machine learning techniques.

Samyuktha Palangad Othayoth Raja Muthalagu

Published in: Int. J. Bus. Intell. Data Min. (2022)

Keyphrases

customer segmentation
data mining methods
data mining
customer behavior
association rule mining
clustering analysis
customer relationship management
machine learning
customer data
information retrieval
real world
privacy preserving
sponsored search
association rule mining algorithm