Active Contributors in Online Social Networks - An Empirical Study on German Gen Y's Facebook Usage.
Richard LackesMarkus SiepermannArbnesh StadelhoffPublished in: GECON (2017)
Keyphrases
- online social networks
- social networks
- online communities
- social relationships
- social networking
- social media
- online social networking
- social relations
- online social
- social networking sites
- network structure
- social graphs
- social graph
- viral marketing
- social context
- online social media
- malicious activities
- social network analysis