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Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations.
Anna Torres
Tammo H. A. Bijmolt
Published in:
Eur. J. Oper. Res. (2009)
Keyphrases
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brand image
visual attention
attribute values
social media
data sets
multiple attributes
three dimensional
database systems
attribute set
formal concepts
knowledge discovery
database
case study
metadata
genetic algorithm
machine learning
real time