MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising.
Zhen GongLvyin NiuYang ZhaoMiao XuZhenzhe ZhengHaoqi ZhangZhilin ZhangFan WuRongquan BaiChuan YuJian XuBo ZhengPublished in: CoRR (2024)
Keyphrases
- end to end
- display advertising
- multi task
- multi task learning
- online advertising
- learning tasks
- multi class
- advertising campaigns
- gaussian processes
- multiple tasks
- transfer learning
- budget constraints
- sparse learning
- feature selection
- learning problems
- web pages
- search advertising
- congestion control
- machine learning
- training set