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AiAds: Automated and Intelligent Advertising System for Sponsored Search.
Xiao Yang
Daren Sun
Ruiwei Zhu
Tao Deng
Zhi Guo
Jiao Ding
Shouke Qin
Zongyao Ding
Yanfeng Zhu
Published in:
CoRR (2019)
Keyphrases
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sponsored search
online advertising
search engine
click prediction
sponsored search auctions
click through rate
computational advertising
user experience
user behavior
search behavior
contextual advertising
click models
metadata
search advertising
human behavior