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An empirical study on factors affecting the acceptance of M-commerce application among small and medium-sized tourism enterprises by integrating TTF with TAM.

Saleh AlqatanNoor Maizura Mohamad NoorMustafa ManRosmayati Mohemad
Published in: Int. J. Bus. Inf. Syst. (2019)
Keyphrases
  • factors affecting
  • perceived usefulness
  • small and medium sized
  • factors influencing
  • high tech
  • key factors
  • technology acceptance
  • mobile payment
  • case study
  • user acceptance
  • technology acceptance model
  • subjective norm