Hybrid approaches to product recommendation based on customer lifetime value and purchase preferences.
Duen-Ren LiuYa-Yueh ShihPublished in: J. Syst. Softw. (2005)
Keyphrases
- hybrid approaches
- product information
- internet shopping
- user preferences
- potential customers
- decision process
- electronic commerce
- purchase decision
- customer preferences
- decision making
- product design
- preference elicitation
- multi attribute
- life cycle
- online retailers
- factors influencing
- product quality
- multiple criteria
- product line
- consumer behavior
- individual preferences
- purchase behavior
- purchasing behavior
- data mining
- database