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Impact of Social Media Management Styles on Willingness to Be a Fan: A Transaction Cost Economics Perspective.
Celeste See-Pui Ng
Eric T. G. Wang
Published in:
Pac. Asia J. Assoc. Inf. Syst. (2019)
Keyphrases
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social media
social networks
user generated content
transaction cost economics
genetic algorithm
information systems
decision support
transaction costs
data management
crisis management
databases
non stationary
big data
social media data