BPM for supporting customer relationship and profit decision.
Henry C. W. LauDilupa NakandalaPremaratne SamaranayakePaul K. ShumPublished in: Bus. Process. Manag. J. (2016)
Keyphrases
- knowledge sharing
- customer knowledge
- decision making
- marketing strategies
- decision makers
- electronic commerce
- decision rules
- decision support
- customer satisfaction
- business process management
- decision process
- decision problems
- business processes
- customer service
- decision trees
- decision processes
- customer behavior
- competitive environment
- profit maximizing
- neural network