Economics of Advertising Misattribution on E-commerce Platforms.

Zizheng Liu Subodha Kumar Dengpan Liu

Published in: ICIS (2021)

Keyphrases

consumer behavior
electronic commerce
game theory
computational intelligence
online advertising
data sets
online services
software platform
real time
mobile advertising
multi agent systems
multi agent
case study
information retrieval
business models
machine learning
data mining technology
messaging service