Mining marketing maps for business alliances.
Shu-Hsien LiaoWen-Jung ChangChai-Chen LeePublished in: Expert Syst. Appl. (2008)
Keyphrases
- data mining
- data mining technology
- customer relationship management
- telecommunications industry
- decision making
- direct marketing
- consumer behavior
- online marketing
- social network analysis and mining
- data mining applications
- business process
- electronic commerce
- web mining
- sequential patterns
- marketing strategies
- return on investment
- customer support
- data mining algorithms
- cross selling
- social media
- knowledge discovery
- data mining techniques
- domain driven
- text mining
- financial services
- business intelligence
- high tech
- knowledge management
- mining algorithm
- information systems
- marketing campaigns
- customer loyalty
- data analysis
- customer behavior
- software industry
- supply chain
- business models
- data quality
- pattern mining
- itemsets
- association rule mining
- business processes
- predictive modeling
- business decisions
- success stories
- business managers
- customer base
- banking industry
- small and medium sized
- tourism industry