Ensemble learning with dynamic weighting for response modeling in direct marketing.

Xin Zhang Yalan Zhou Zhibin Lin Yu Wang

Published in: Electron. Commer. Res. Appl. (2024)

Keyphrases

ensemble learning
direct marketing
generalization ability
ensemble methods
marketing strategies
random forest
base classifiers
data mining applications
prediction accuracy
decision trees
data mining
neural network
naive bayes
object oriented
semi supervised
relational databases
real world