How Celebrities Feed Tweeples with Personal and Promotional Tweets: Celebrity Twitter Use and Audience Engagement.
Sanchari DasJavon GoardDakota S. MurrayPublished in: SMSociety (2017)
Keyphrases
- social media
- micro blogging
- consumer products
- twitter users
- social networking
- personal information
- social networks
- online social networks
- social media data
- user generated content
- online social media
- information overload
- social media content
- micro blog
- social media sites
- learning environment
- public opinion
- information diffusion
- online communities
- user engagement
- social behavior
- computer mediated communication
- information propagation
- social network sites
- short texts
- named entities
- social interaction
- end users
- emerging topics
- game mechanics