Experimental Study on Predictive Modeling in the Gamification Marketing Application.

Zhou-Yi Lim Lee-Yeng Ong Meng Chew Leow

Published in: IEA/AIE (2) (2021)

Keyphrases

experimental study
predictive modeling
statistical modeling
data mining methods
exploratory data analysis
data mining
big data
information systems
metadata
data analysis
social media
knowledge discovery
information extraction
database management systems