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Market Research Design on Modeling Propensity to Purchase and Market Potential: Using GIS and Data Mining as the Tools.
Lihua Zhao
Jennifer Harris
Published in:
ICDM Workshops (2006)
Keyphrases
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data mining
building blocks
design process
design principles
machine learning
modeling language
design decisions
computer science
case study
decision support
data mining techniques
end users
user interface
geographic information systems
data mining tools
spatial data mining
agent based modeling