Viral Marketing in Social Networks with Competing Products.
Ahad N. ZehmakanXiaotian ZhouZhongzhi ZhangPublished in: CoRR (2023)
Keyphrases
- viral marketing
- social networks
- influence maximization
- online social networks
- information diffusion
- social media
- influence propagation
- diffusion models
- social influence
- social relationships
- influential nodes
- social interaction
- social network analysis
- social networking
- network structure
- marketing campaigns
- supply chain