Social networking software use in social media marketing vs. traditional marketing: case study in Macedonia.
Bekim FetajiAmir DemiriPublished in: BCI (2012)
Keyphrases
- social media
- social networking
- case study
- social networks
- software development
- personal information
- social networking sites
- crowd sourcing
- social bookmarking
- social interaction
- social web
- online social networks
- social software
- user generated content
- informal learning
- social behavior
- mobile communication
- social activities
- content sharing
- data mining
- online communities
- online marketing
- collective intelligence
- social context
- social network analysis
- website
- information diffusion
- real world
- social communities
- metadata
- social networking websites