Extracting interesting patterns from e-commerce databases to ensure customer loyalty.
Mbuso Gerald DlaminiYo-Ping HuangThanduxolo Shannon ZwaneSiphamandla DlaminiNico AnPublished in: ICNSC (2015)
Keyphrases
- interesting patterns
- customer loyalty
- knowledge discovery
- databases
- data mining
- pattern mining
- data mining techniques
- previously unknown
- pattern discovery
- service quality
- customer satisfaction
- electronic commerce
- potential customers
- association rule mining
- database
- frequent patterns
- data management
- itemsets
- marketing strategies
- data mining technology
- association rules
- database applications
- frequent itemsets
- relational databases
- data warehouse
- information retrieval
- knowledge discovery and data mining
- case study
- metadata
- search engine