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Identifying Formal and Informal Influence in Technology Adoption with Network Externalities.
Catherine Tucker
Published in:
Manag. Sci. (2008)
Keyphrases
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technology adoption
factors that influence
social influence
factors influencing
network externalities
network effects
information goods
individual level
social interaction
innovation diffusion theory
perceived usefulness
technology acceptance
social networks
user preferences
network structure
factors affecting