Online shopping recommendation mechanism and its influence on consumer decisions and behaviors: A causal map approach.
Kun Chang LeeSoonjae KwonPublished in: Expert Syst. Appl. (2008)
Keyphrases
- online shopping
- purchase intention
- individual differences
- customer preferences
- consumer behavior
- service quality
- customer satisfaction
- decision making
- satisfaction degree
- collaborative filtering
- shopping behavior
- recommender systems
- user preferences
- personal information
- decision makers
- online shoppers
- factors influencing
- causal relationships
- causal models
- online consumer