Marketing programming to nonprogrammers.
Peter JuliffPublished in: Informatics in Higher Education (1997)
Keyphrases
- programming language
- data mining
- decision making
- website
- long term
- social media
- customer relationship management
- object oriented programming
- information retrieval
- machine learning
- customer behavior
- potential customers
- consumer behavior
- marketing strategies
- predictive modeling
- programming environment
- electronic commerce
- real time
- software engineering