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PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction.
Yuanbo Gao
Peng Lin
Dongyue Wang
Feng Mei
Xiwei Zhao
Sulong Xu
Jinghe Hu
Published in:
WWW (Companion Volume) (2024)
Keyphrases
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statistical model
neural network
prior knowledge
end users
generative model