Technological Advancements in Marketing: A Comprehensive Review of Sentiment Analysis for Enhanced Consumer Engagement.
Riktesh SrivastavaMohd Abu FaizJoghee ShanmuganDeepak KalraAnwar Al-GasaymehPublished in: ICCR (2024)
Keyphrases
- sentiment analysis
- technological advancements
- online reviews
- electronic word of mouth
- product reviews
- opinion mining
- consumer behavior
- sentiment classification
- purchase behavior
- text classification
- sentence level
- product features
- multi aspect
- data mining
- text mining
- rating prediction
- user generated
- public opinion
- customer reviews
- online shopping
- knowledge discovery
- multi document summarization
- social media
- internet advertising
- sentiment lexicon
- website
- social media content
- information retrieval