Prediction of Keyword Auction Using Bayesian Network.
Liwen HouLiping WangKang LiPublished in: EC-Web (2007)
Keyphrases
- bayesian networks
- prediction accuracy
- keywords
- sponsored search advertising
- prediction algorithm
- prediction model
- graphical models
- probabilistic inference
- causal relationships
- probabilistic model
- conditional probabilities
- prediction error
- online auctions
- combinatorial auctions
- learning bayesian networks
- markov blanket
- budget constraints
- inference in bayesian networks