Going viral: Optimizing Discount Allocation in Social Networks for Influence Maximization.
Shaojie TangJing YuanPublished in: CoRR (2016)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- influence propagation
- diffusion model
- online social networks
- diffusion models
- information diffusion
- social networking
- social network analysis
- social interaction
- social media
- social network data
- social relationships
- link prediction