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Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model.

Ivan Ho San WongChi Man FanDickson K. W. ChiuKevin K. W. Ho
Published in: Aslib J. Inf. Manag. (2024)
Keyphrases
  • social media
  • theoretical framework
  • probabilistic model
  • computational model
  • high level
  • factors influencing
  • website
  • similarity measure
  • statistical model
  • simulation study
  • study proposes