Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels.
Soheil EshghiVictor M. PreciadoSaswati SarkarSantosh S. VenkateshQing ZhaoRaissa M. D'SouzaAnanthram SwamiPublished in: IEEE Trans. Netw. Sci. Eng. (2020)