Swift Trust in Web Vendors: The Role of Appearance and Functionality.

Xin Li Guang Rong Jason Bennett Thatcher

Published in: J. Organ. End User Comput. (2009)

Keyphrases

website
web applications
end users
trust model
internet commerce
semantic web
web resources
web data
appearance cues
reputation management
trust relationships
web technologies
web users
user experience
web documents
web pages
virtual communities
database
linked data
web mining
trust evaluation