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Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS.
Xiao-Yu Xu
Syed Muhammad Usman Tayyab
Qing-Dan Jia
Kuang Wu
Published in:
J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
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online shopping
partial least squares
customer satisfaction
service quality
consumer behavior
shopping behavior
satisfaction degree
user experience
mobile commerce
serious games
user interface
personal information
internet usage
business processes
user centric
online consumer