Decision Support im Marketing mit Case-Based Reasoning - am Beispiel der Marketing-Budgetierung im Außendienst.
Matthias MeyerPublished in: XPS (1997)
Keyphrases
- decision support
- case based reasoning
- decision support system
- decision making
- website
- data mining
- customer relationship management
- consumer behavior
- long term
- data warehouse
- social media
- data warehousing
- data mining technology
- knowledge engineering
- marketing strategies
- direct marketing
- short and long term
- databases
- legal reasoning
- high tech
- telecommunications industry
- decision makers
- test set
- database
- management system
- expert systems
- search engine
- artificial intelligence
- information retrieval
- data sets