Enabling E-Commerce Growth through the Social Construction of a Virtual Community's Culture.
Alexander Y. YapPublished in: J. Electron. Commer. Res. (2002)
Keyphrases
- virtual communities
- social networks
- information sharing
- social aspects
- electronic commerce
- virtual world
- online communities
- situated learning
- trust and reputation systems
- community members
- online game
- online communication
- positive effects
- social support
- venture capital
- cross cultural
- grid infrastructure
- business models