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Research on the Influence of On-the-go Cross-store Access through APPs on Consumer Behavior.

Ya-Lan ChanPo-Hung ChenSue-Ming HsuMei-Hua Liao
Published in: IMIS (2023)
Keyphrases
  • consumer behavior
  • marketing strategies
  • online shopping
  • decision making
  • collaborative learning
  • personalized recommendation